Following the acquisition of this content, Telefnica completes the most comprehensive sports offering in the market
Telefnicahas closed an agreement with Mediapro to acquire the broadcasting rights for the UEFA Champions League and the UEFA Europa League in the residential Spanish market for the next three seasons (2018-2021).
This agreement, pending the necessary authorization from the UEFA which is expected in the next days, comes on top of the award to Telefnica of the rights to broadcast the nine paid LaLiga matches played per day of competition in the Spanish premier division for the 2019-2022 seasons. As a result, the company now holds 100% of the paid football rights in the Spanish residential market.
In both cases, the acquisition of the rights allows Telefnica to design and develop the contents.
A key factor of this content is that, starting this season, UEFA Champions League matches will be watched in Spain through payment platforms, given that the match usually broadcasted by free-to-air channels will disappear. As for the UEFA Europa League, Mediapro has reserved the right to broadcast a free match per day.
In addition, there will be more options to view the UEFA Champions League matches, which were previously all aired at 20:45. Starting next season, there will be two kick-off times at 19:00 and 21:00 CET (an hour less in the Canary Islands).
These changes will improve customers experience and satisfaction while also opening up new opportunities to monetize the content not only for Telefnica but also for the operators that buy the channel.
The investment for the acquisition of the rights for each of the next three seasons of the UEFA Champions League and the UEFA Europa League is 360 million euros for the rights that can be resold to other operators in the market interested in this content. The agreement signed with Mediapro includes the sharing of advertising revenues from the new channels that will be launched in the coming weeks. These channels will be Movistar branded.
The estimated net cost of the total investment made in the rights of LaLiga plus the UEFA Champions League and the UEFA Europa League rises slightly by 5% compared to the last season in both competitions previous cycle. This represents an increase of about 40 million euros in the first season of the new cycle. From the second season, the cost remains stable. This figure is well below the increases of more than 50% that this content has registered in the main European countries.
This estimated increase in the net cost of the rights of the football will be offset by savings derived from the companys efficiency programs as well as the generation of additional revenues.
The president ofTelefnica Espaa,Emilio Gayo, said: “The award of the main lots of the rights of LaLiga last Monday cements Telefonicas commitment to television with one of our customers most watched contents, now completed with the Champions and the Europa League.
This will provide certainty, stability, and growth to Telefonicas pay television business model in Spain over the next 3-4 years.
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